What are events designed to steer potential enrollees toward a specific plan called?

The term used to describe events designed specifically to steer potential enrollees toward a particular plan is "Sales and Marketing events." These events are strategically organized to promote a specific Medicare Advantage plan, highlighting its benefits, features, and any associated offerings that may appeal to potential enrollees. During these events, representatives provide detailed information that encourages attendees to consider enrolling in the plan being promoted, helping to drive enrollment efforts.

In contrast, informational events tend to focus on providing general information about Medicare options without a specific agenda to direct attendees toward a single choice. Educational events often have a similar aim, educating attendees about Medicare in a broader context without the intent to promote a particular plan. Community outreach events are typically aimed at building relationships and awareness within the community rather than pushing for enrollment in a specific plan. Therefore, the primary focus of Sales and Marketing events aligns with the goal of guiding potential enrollees toward a specific offering, setting them apart from the other types of events mentioned.