How should beneficiaries be notified of cancellations or modifications of events?

Beneficiaries should be notified of cancellations or modifications of events by the same means used to advertise the event. This approach ensures consistency and clarity in communication, as beneficiaries are already familiar with the method through which the original information was conveyed. For example, if an event was initially publicized through email, then notifying attendees about changes via email ensures they receive the information directly in the same format they expect. This method fosters trust and reliability in the communication process and maximizes the chances that beneficiaries will see and understand the changes being made.

Utilizing a different communication method may lead to confusion or create gaps in information for beneficiaries, as they might not check or pay attention to notifications that don’t align with their expectations based on the advertising medium. Therefore, using the same channel is crucial for effective communication in managing events within the Medicare Advantage program.